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Production Proposal 

 PRODUCTION PROPOSAL Ai

 

TITLE & GENRE(S) :  Short Informative Film

WRITER’S NAME: Viktor Fedorov Anglada

 

SYNOPSIS – OUTLINE THE ELEMENTS OF video

• U.S.P - STRATEGY 

 

My approach to creating an AI-themed short film is to craft an artistic piece that highlights various uses of AI by portraying it through fictional characters. This approach allows me to showcase different facets of AI, exploring both its positive and negative aspects. By creating an artistic short film, I aim to exaggerate and express these dimensions in a captivating and engaging manner for the audience.

 

To make the video engaging, the key lies in the ideas presented in the scenes. I envision representing AI as a character that morphs its appearance based on the person it is interacting with. For example, when engaging with a hacker, the AI could take on the appearance of someone wearing a black hoodie and a mask.Building on the inspiration from Screenlife movies, particularly thrillers, the intention is to instill a pervasive sense that AI is always observing. I plan to introduce this element to highlight the contrasting ways people could utilize AI. Initially, the video will showcase the positive aspects of AI but will gradually delve into darker themes, addressing current issues related to cyber safety. 

 

Humor will play a significant role in keeping the audience engaged while also providing insight into this revolutionary technology. This will help counter the notion that AI is inherently negative. The artistic elements will be incorporated into the masks worn by the AI characters, and cinematography will be utilized to experiment with unconventional angles and shots, creating an immersive experience where the audience feels the constant presence of AI.

 

I believe the combination of humor, thriller elements, and an informative style will seamlessly tie the short film together. AI is a complex topic that cannot be solely portrayed as either positive or negative. The use of split screens will be a crucial element, giving the audience the sensation that when interacting with AI on platforms like ChatGPT, it is as though AI is physically present, watching, responding, and learning from their data. Filming in different settings such as a teenager's room, an adult's room, and a living room will further immerse the audience and cater to different target demographics.

 

 

 

• HOW YOU’VE USED THE ASSIGNMENT BRIEF 

​

II have incorporated the assignment brief into my video, where I will explore and showcase the various uses of AI. The video will present the pros and cons of AI, and I will include my personal response by portraying AI in a certain way. The short film covers topics such as studying, plagiarism, and the criminal use of AI, aligning with the brief's requirement to include context related to social and political topics surrounding AI. The video aims to be both informative and conceptual, providing the audience with information about AI while creating a captivating viewing experience.

 

• USE OF WORDS / LANGUAGE / TEXT – (TITLES?)

 

Given that my "real" character will be alone, I won't include extensive dialogue. Instead, I'll incorporate out-loud thoughts, some subvocalization while typing, keyboard noises, and notifications whenever AI responds.  To create an eerie and suspenseful atmosphere which will deepen the feeling of the character being isolated with their computers. In terms of language, I plan to include some swearing when the characters realize they are being watched through the camera, and when the ai responds weirdly. This choice serves to convey their fear and engage with my target audience, as individuals of that age often enjoy films with explicit language. I'll leverage AI to generate responses, creating the illusion that it is actively engaging or expressing thoughts. Text on the screen will be minimal, limited to the title. I intend to use a Black Mirror-style title to signal to viewers that the film will adopt a similar stylistic approach as Black Mirror movies. This choice is made with an understanding that some viewers may have sensitivities to this genre, and it helps set appropriate expectations.

 

• STYLES / CONVENTIONS/TECHNIQUES

 

• MISE-EN-SCENE – INCLUDING OBJECT / COLOUR CONNOTATIONS

 

When it comes to mise en scene I will add details to each persons desk to immerse the setting and add a green hearing of who each person is as a character and what they do… For the student scene, I will include notebooks, pens, a messy desk, energy drinks etc… For the hacker or criminal I would include credit cards or Identiy documents to let the audience know what he is using ai for without having to be explicitly clear about it. Color connotation will play an important role in my short film to further develop each character. A student would be working with cold lighting in the dark, making the computer shine a bright white light on their face to create a student staying up at night feel. For the hacker I will use green lighting in the background as it’s a stereotype to use green for hackers because of code. And for my ai character I will be changing the colors based on the development of ai as we see him become more evil.

 

• EDITING / POST-PRODUCTION

 

I will be editing the videos filter to further enhance the mood I want to convey in my video. When putting the videos together I want to show a clear connection between the ai you see on the computer and the ai character. I will be doing this by constantly changing shots of what the ai sees, when it’s typing and how it’s getting its information. Taking screen recordings, and filming from the computer will further create the idea of how ai functions. Including longer scenes to add to the eerie feel. Sound effects will also be added to the video such as notifications, robotic noises and typing sounds. Changing the voice of the ai character to make him seem like more of a robot. 

 

CONSUMER PROFILE (TARGET AUDIENCE) WHO THE video APPEALS TO AND HOW…

 

My video is designed for people aged 15 to 25, as they often use AI in their daily lives. It follows a creative narrative style inspired by Black Mirror, aiming to be both entertaining and informative. Instead of splurging the audience with information, the video subtly presents the positives and negatives of AI, indirectly teaching viewers how to use AI responsibly. The relatable scenarios, especially for students, are meant to impart valuable lessons. The video also emphasizes the importance of cyber safety and the risks posed by hackers. Through engaging storytelling, the goal is for the audience to connect with the content and learn about responsible AI usage in a straightforward manner.

 

 

DEMOGRAPHICS - AGE, GENDER, SOCIO-ECONOMIC STATUS.  

 

Age: 15-25

Gender: Male and Female

Socio-Economic Status: Low Middle class and up

 

PSYCHOGRAPHICS.

 

My target audience will be students who use ai regularly. The reason I have chosen to pick this as my target demographic is because people in my target audience are experiencing a new change in technology and they are the future generation. Its important for me to educate my target audience about the uses of ai and how it could be dangerous if not using it properly or safely. 

 

NICHE / MASS MARKET

 

 

 

HOW THE ELEMENTS (ABOVE) OF THE video APPEAL TO THE TARGET AUDIENCE 

 

 

RESOURCES

 

HUMAN RESOURCES  - Talent & Crew list all relevant roles and jobs and who will be doing what:

 

Ai: Alfie

Student: Amy 

Hacker/criminal: Anyon

Worker: Issam

 

 

TECHNICAL RESOURCES – What equipment, software, rooms do you need

 

Dark room (no windows) 

Bedroom 

Office 

 

Capcut or Adobe aftereffects

Computer, lighting, colored lights

Chat GPT

Camera or iPhone 

 

 

PROPS / COSTUME:

 

Black hoodie, hacker mask

Everyday clothes x2 

Work clothes x2

Glasses 

Fake id or credit cards 

Energy drink 

Notebooks

Office desk decorations “Best boss mug”

Storyboard​
































 

Test shots







 

List groups of people who are especially at risk from the significant hazards identified. 

List groups of people who are especially at risk from the significant hazards identified. 

List groups of people who are especially at risk from the significant hazards identified. 

List groups of people who are especially at risk from the significant hazards identified. 

​

List groups of people who are especially at risk from the significant hazards identified. 

List groups of people who are especially at risk from the significant hazards identified. 

Location recces​






 

Location Name: Room 4315

Adress incl. Gems wellington academy silicon oasis 

Post code: D54 Street - Dubai 

Contact name: Gems Reception

Telephone Number: 04 515 9000

Nearest public transport : Silicon Oasis Palace Tower 1

link:  https://maps.app.goo.gl/DfAK5duE9UsdDYGi6

Parking Details: Public street parking

Location Name: Radio room 

Adress incl. Gems wellington academy silicon oasis 

Post code: D54 Street - Dubai 

Contact name: Gems Reception

Telephone Number: 04 515 9000

Nearest public transport : Silicon Oasis Palace Tower 1

link:  https://maps.app.goo.gl/DfAK5duE9UsdDYGi6

Parking Details: Public street parking

Dates Required: 

Police informed: N/A

Movement order: N/A

Nearest Hospital : Fakeeh University Hospital, Dubai Silicon Oasis - Dubai Silicon Oasis - Dubai

Casualty: N/A

Reason For Choice: I chose this location because it is dark and i will film the hacker/criminal scene there.

Release Form

Date issued:

Date Returned:

Dates Required:

Police informed: N/A

Movement order: N/A

Nearest Hospital : Fakeeh University Hospital, Dubai Silicon Oasis - Dubai Silicon Oasis - Dubai

Casualty: N/A

Reason For Choice: I want to use this location to film office worker scene

Release Form

Date issued:

Date Returned:

Location Name: Bed Room 

Adress incl: City walk Building 9 

Post code: 9, Happiness street

​Al Wasl, Dubai

24941 88817

Contact name: Viktor Fedorov Anglada

Telephone Number: 58 578 0909

Nearest public transport: Dubai Mall/Burj khalifa metro 

link: https://maps.app.goo.gl/BQAWNdpyNHTt25b6A

Parking Details: Green planet free parking

Dates Required:

Police informed: N/A

Movement order: N/A

Nearest Hospital: Valiant Clinic & Hospital 

Casualty: HMS Mirdiff Hospital 

Reason For Choice: I want to use this location to film the student scene. 

Release Form

Date issued:

Date Returned:

Risk assessments 

Hacker scene:

 Hazard 

 

List significant hazards that may result in serious harm or affect several people. 

 Visual Impairment​​

Electrical Equipment Overload​​​

 Who might be harmed? 

​

 List groups of people who are especially at risk from the significant hazards identified. 

Everyone in the room if there is an electrical equipment malfunction or overload.

Who might be harmed? The actor, film crew, and anyone present in the dark room.

 Is the risk adequately 

  controlled? 

​

List existing controls or note where the information may be found. 

(eg Information, instruction training, systems or procedures) 

Is the risk adequately controlled? Ensure that there is minimal reliance on ambient lighting. Provide additional lighting, such as ring lights, to avoid visual impairment.

 Ensure that electrical equipment is within specified load limits. Regularly check the condition of power strips and extension cords.

 What action is needed to control the risk? 

​

List the risks that are not adequately controlled and propose action where it is reasonably practicable to do more. 

What action is needed to control the risk? Conduct a thorough assessment of the lighting conditions before shooting. If necessary, add more ring lights or adjust their positions to eliminate visual impairment risks.

 Avoid overloading electrical circuits. Provide clear instructions to the crew on the proper use of electrical equipment. Consider having a backup power source available.

Tripping Hazards​​

Who might be harmed? The actor and film crew navigating the dark room with various equipment.

Is the risk adequately controlled? Use cable covers and secure cables to minimize tripping hazards. Ensure clear pathways in the dark room.

What action is needed to control the risk? Regularly check and adjust cable management to prevent tripping hazards. Ensure that crew members are aware of the layout of equipment and cables in the dark room.

 Fire Safety​​

 Everyone present in the dark room in case of a fire.

Ensure there are no blocked fire exits and that fire extinguishers are easily accessible. Implement a clear evacuation plan.

Review and update the fire evacuation plan if necessary. Conduct a pre-shoot safety briefing, emphasizing fire safety procedures, and designate someone to oversee safety during the shoot.

Risk assessment 

Office scene:

 Hazard 

 

List significant hazards that may result in serious harm or affect several people. 

 Trip Hazards (Cables/Wires)​

Lighting Equipment​

 Ergonomic Strain​​

 Who might be harmed? 

​

 List groups of people who are especially at risk from the significant hazards identified. 

Actors and film crew members if lighting equipment is not properly secured.

The actor and crew members who may be sitting for extended periods.

 The actor, film crew, and anyone moving around in the office room.

 Is the risk adequately 

  controlled? 

​

List existing controls or note where the information may be found. 

(eg Information, instruction training, systems or procedures) 

Is the risk adequately controlled? Keep cables/wires neatly organized and secured. Use cable covers to prevent tripping.

Ensure all lighting equipment is securely mounted and stable. Provide training on the safe handling of lighting gear.

Provide comfortable and ergonomic seating. Encourage short breaks and changes in posture during filming.

 What action is needed to control the risk? 

​

List the risks that are not adequately controlled and propose action where it is reasonably practicable to do more. 

Regularly inspect and reinforce cable management. Ensure all involved personnel are aware of the cable layout and potential trip hazards.

Regularly check the stability of lighting equipment during the shoot. Conduct training sessions on the correct setup and usage of lighting equipment.

Regularly check seating arrangements and provide additional support or adjustments if needed. Educate the cast and crew about the importance of taking short breaks to avoid ergonomic strain.

 Fire Safety​​

Everyone present in the office room in case of a fire.

Is the risk adequately controlled? Ensure there are no blocked fire exits, and fire extinguishers are easily accessible. Conduct fire drills regularly.

Review and update the fire evacuation plan if necessary. Provide additional fire safety training for the cast and crew.

Risk assessments 

Student Scene:

 Hazard 

 

List significant hazards that may result in serious harm or affect several people. 

Tripping Hazards​​

 Who might be harmed? 

​

 List groups of people who are especially at risk from the significant hazards identified. 

The actor, film crew, and anyone moving around in the cluttered bedroom set.

 Is the risk adequately 

  controlled? 

​

List existing controls or note where the information may be found. 

(eg Information, instruction training, systems or procedures) 

Keep walkways clear of obstacles and secure any loose items to prevent tripping. Brief the cast and crew on the layout of the set.

 What action is needed to control the risk? 

​

List the risks that are not adequately controlled and propose action where it is reasonably practicable to do more. 

Regularly check and adjust the set to ensure there are no new tripping hazards. Communicate with the crew to maintain awareness of the set's layout.

 Fire Safety​​

Everyone present in the office room in case of a fire.

Is the risk adequately controlled? Ensure there are no blocked fire exits, and fire extinguishers are easily accessible. Conduct fire drills regularly.

Review and update the fire evacuation plan if necessary. Provide additional fire safety training for the cast and crew.

 Ergonomic Strain​​

The actor and crew members who may be sitting for extended periods.

Provide comfortable and ergonomic seating. Encourage short breaks and changes in posture during filming.

Regularly check seating arrangements and provide additional support or adjustments if needed. Educate the cast and crew about the importance of taking short breaks to avoid ergonomic strain.

Lighting Equipment​

Actors and film crew members if lighting equipment is not properly secured.

Ensure all lighting equipment is securely mounted and stable. Provide training on the safe handling of lighting gear.

Regularly check the stability of lighting equipment during the shoot. Conduct training sessions on the correct setup and usage of lighting equipment.

Contingency plan 

Plan #1

Issue: Actors Unavailability or Sickness

Likelihood (high, medium, low)​: Medium

Impact (high, medium, low)​:  â€‹medium

Priority (first, second, third, ect)​: 

Solution:

  • Have understudies or backup actors available.

  • Develop a flexible shooting schedule to accommodate potential changes.

  • Implement clear communication channels for actors to report illnesses in advance.

  • Consider virtual or remote options if an actor can't be physically present.

  • Include contingency scenes that can be filmed with minimal actors if necessary.

Plan #2

Issue: Equipment Failure:

Likelihood (high, medium, low)​: low/medium 

Impact (high, medium, low)​: medium/High

Priority (first, second, third, ect)​:

Solution: 

  • Regularly maintain and check equipment before filming.

  • Have backup equipment readily available.

  • Establish a relationship with equipment rental companies for quick replacements.

  • Ensure crew members are trained to troubleshoot common equipment issues.

  • Consider having a technical expert on set.

Plan #3

Issue: Changes in Script or Storyboard:

Likelihood (high, medium, low)​: Low to Medium

Impact (high, medium, low)​: Medium to High 

Priority (first, second, third, ect)​: 

Solution:

  • Clearly document and communicate any script or storyboard changes.

  • Hold regular production meetings to discuss any alterations to the original plan.

  • Assess the impact of changes on the overall schedule and budget.

  • Obtain necessary approvals before implementing significant script modifications.

  • Ensure all team members are informed and on the same page regarding script revisions.

Plan #4

Issue: Technical Issues During Editing (File corruption)

Likelihood (high, medium, low)​: Medium

Impact (high, medium, low)​: medium to high  

Priority (first, second, third, ect)​:

Solution:

  • Regularly save and back up project files to prevent data loss.

  • Maintain compatibility between software versions and plugins.

  • Train editors in troubleshooting common software issues.

  • Have access to technical support or forums for quick problem resolution.

  • Consider using version control systems for collaborative editing.

Plan #5

Issue: Sound Quality Issues During Filming

Likelihood (high, medium, low)​: medium 

Impact (high, medium, low)​: low

Priority (first, second, third, ect)​:

Solution: â€‹

  • Perform audio tests before each filming session.

  • using external microphones as a backup.

  • Use sound effects 

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