PRODUCTION PROPOSAL Ai

TITLE & GENRE(S) :  Short Informative Film

WRITER’S NAME: Viktor Fedorov Anglada

SYNOPSIS – OUTLINE THE ELEMENTS OF video

• U.S.P - STRATEGY 

My approach to creating an AI-themed short film is to craft an informative video portraying a student using ai for her homework. Innitially she uses the ai to help her with the math homework, and explain how to solve the math problem but later on she uses the ai software to directly get the answers. The ai will be represented as a character and be visible to the viewers but not the student. Making the human interact with the computer and getting a response from the AI. The audience is able to visually see what the AI is doing and how he's responding to create a more engaging video and to add that black mirror aesthetic in this video. The video will include shots filmed from the computer camera to create this unsettling idea that the AI is always watching. 

When the student cheats we can see her wearing a dunce cone hat (reference to old school punishments) to symbolise her as a cheater and make it clear that she did something wrong. The Video ends with the student turning on the lights and revealing that the AI is not there. The scenes will be shot in the dark to create an eerie mood and to let the computer screen brightness be the guiding focal point and for cinematic reasons. 

To make the video engaging, the key lies in the ideas presented in the scenes. I envision representing AI as a character that morphs its appearance based on the person it is interacting with. Building on the inspiration from Screenlife movies, particularly thrillers, the intention is to instill a pervasive sense that AI is always observing. I plan to introduce this element to highlight the contrasting ways people could utilize AI. Initially, the video will showcase the positive aspects of AI but will gradually delve into how the student misuses AI addressing current issues related to AI and cyber security. The video will be different from other ai videos as it will be very observational and allegory. 

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Cinematography will be utilized to experiment with unconventional angles and shots, creating an immersive experience where the audience feels the constant presence of AI and hears every click, keyboard type, background noise, will also create a very isolated and uncomfortable feeling. 

AI is a complex topic that cannot be solely portrayed as either positive or negative. The use of split screens will be a crucial element, giving the audience the sensation that when interacting with AI on platforms like ChatGPT, it is as though AI is physically present, watching, responding, and learning from their data.

• HOW YOU’VE USED THE ASSIGNMENT BRIEF 

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II have incorporated the assignment brief into my video, where I will explore and showcase the different ways a student uses AI. The video will present the correct way to use ai and the wrong way of AI, and I will include my personal response by portraying AI in a scarry/uncanny way. The short film covers topics such as studying, plagiarism, and lack of learning. Aligning with the brief's requirement to include context related to social and political topics surrounding AI. The video aims to be both informative and conceptual, providing the audience with information about AI while creating a captivating viewing experience for my target audience

• USE OF WORDS / LANGUAGE / TEXT – (TITLES?)

Given that my "real" character will be alone, I won't include extensive dialogue. Instead, I'll incorporate some subvocalization while typing, keyboard noises, and notifications whenever AI responds.  To create an eerie and suspenseful atmosphere which will deepen the feeling of the characters being isolated with their computers. I'll leverage AI to generate responses, creating the illusion that it is actively engaging or expressing thoughts. Text on the screen will be used when filming a close-up headshot of the AI. Including a green code text on the side to make it seem like that's how it gathers its information and types it out. There will also be text on screen in the screen-recorded scenes in the Chat GPT site. I intend to use a code title font and color In the end of my video including the words "USE AI RESPONSIBLY" and will include a fact relating to the videos theme. The Title will look similar to the Viewer Disgretion page in movies, because I always think they look important and serious which with the fact would push the viewers to read and think about the fact later on in their day. 

• MISE-EN-SCENE – INCLUDING OBJECT / COLOUR CONNOTATIONS

When it comes to mise en scene I will add details to the desk to immerse the setting and give a personality and a make it clear that its about a student. I will make the table look messy as if a student spent hours working and studying. I will include notebooks,pens, snacks, energy drinks crumbs etc… 

Color connotation will play an important role in my short film the student will be working with warm tone lighting in the dark in the beginning but when she turns it off the computer will be the main source of lighting shining a cool tone on the face and the desk.

• EDITING / POST-PRODUCTION

I will be editing the video filter to further enhance the mood I want to convey in my video. When putting the videos together I want to show a clear connection between the ai you see on the computer and the AI character. I will be doing this by constantly switching to different angles and shots of the AI, his POV, inside the computer etc... When it’s typing and how it’s getting its information. Taking screen recordings, and filming from the computer will further create the idea of how AI functions, including longer scenes to add to the eerie feel. Sound effects will also be added to the video such as notifications, robotic noises and typing sounds. Changing the voice of the AI character to make him seem like more of a robot. 

CONSUMER PROFILE (TARGET AUDIENCE) WHO THE video APPEALS TO AND HOW…

My video is designed for people aged 15 to 25, as they often use AI in their daily lives. It follows a creative narrative style inspired by Black Mirror, aiming to be both entertaining and informative. Instead of splurging the audience with information, the video subtly presents the positives and negatives of AI, indirectly teaching viewers how to use AI responsibly. The relatable scenarios, especially for students, are meant to impart valuable lessons. The video also emphasizes the importance of cyber safety and the risks posed by hackers. Through engaging storytelling, the goal is for the audience to connect with the content and learn about responsible AI usage in a straightforward manner.

DEMOGRAPHICS - AGE, GENDER, SOCIO-ECONOMIC STATUS.  

Age: 15-25

Gender: Male and Female

Socio-Economic Status: Low Middle class and up (Because students who have MacBooks or laptops and use ai are usually of that socio-economic status)

PSYCHOGRAPHICS.

My target audience will be students who use AI regularly. The reason I have chosen to pick this as my target demographic is because people in my target audience are experiencing a new change in technology and they are the future generation. It's important for me to educate my target audience about the uses of ai and how to use it properly because in my research people have told me they use it everyday, and use it to study and get answers. I want to educate people on the impact of AI dependence and how it affects students' capability to learn if they receive the answer rather than learning how to do things. 

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RESOURCES:

HUMAN RESOURCES  - Talent & Crew list all relevant roles and jobs and who will be doing what:

Ai: Yaya 

Student: Yaya 

Director: Viktor

Editor: Viktor

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TECHNICAL RESOURCES – What equipment, software, rooms do you need

Dark room (no windows) 

Capcut

Ring Light

Chat GPT

iPhone Camera

Iphone flashlight

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PROPS / COSTUME:

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Everyday clothes  

Coffee Mug

Notebooks/loose papers 

Snacks

Pens

Table

Computer